Start with what the business can sell and deliver
Before selecting campaigns, we understand priority products or services, markets and capacity to respond. We review what happens after the click: clarity of the offering, enquiries and the buying process. This assessment guides the objective and budget allocation.
An account structured for useful decisions
We work on structure, ads, keywords, exclusions, targeting and budgets according to the project’s requirements. Search and product campaigns have different needs. The plan identifies each campaign’s role and the page it sends visitors to.
Measurement and product data prepared for review
We review available conversions and distinguish purchases, received enquiries and navigation actions. For a store, prices, availability and attributes need to reflect the offering. Where feeds or Merchant Center have problems, we address that foundation before expanding product advertising.
Ongoing reporting should show what ad spend achieved and what needs to change. Our Google Ads reporting guide explains how to present conversions, lead quality and next decisions, distinguishing commercial outcomes from clicks and impressions.
Start with an assessment or move into management
If you already run campaigns, an assessment can identify problems with structure, pages or measurement. If you want to start or reorganise advertising, we define configuration, implementation tasks and ongoing review. The agency service and the advertising spend paid to Google are presented separately.
Received enquiries and purchases, beyond navigation actions
A visit, a phone click and a submission recorded by a tool do not necessarily have the same commercial value. We confirm what is being measured and how the business recognises a received enquiry or purchase. This foundation helps interpret the data and choose the campaign’s next tests.
