When products exist but are hard to discover
Unclear categories, incomplete descriptions and repetitive filter combinations can make a catalogue difficult to explore. We start by understanding which pages attract search demand, which present the offering and where context is lost. Diagnosis connects search to store operations.
Category, brand and product architecture
We organise catalogue hierarchy, navigation and links between related pages. Categories help select product families; product pages explain features, variants and applications. We seek a clear purpose for each page, avoiding content competing for the same need.
Our ecommerce SEO strategy guide for categories and products explains how to organise this work. Use it to connect search intent, product information and internal links before selecting priority pages.
Filters and technical settings under control
We assess filter URLs, indexing signals, pagination, languages and structured data. Decisions consider search demand and theme and module operation. Fixes are validated on a sample before extending across the catalogue.
Select an initial set of pages
Work can start with a product family, categories with search demand or a combination of technical issues. We define a sample and task sequence the team can implement. The plan separates research and diagnosis, content writing or review and store changes.
One-off fixes or ongoing catalogue support
An intervention can address a defined structural, filter or content requirement. Ongoing support allows reviews of launches, stock changes, categories and new buying questions. RedeShop adapts the plan to the catalogue and available product information, recording completed work and outstanding validation.
Explore the Presença de Luxo project to see a PrestaShop catalogue, categories and navigation. The PrestaShop filter guide also provides a starting point for questions about your store.
