SERVICES

Traffic recovery: diagnosing ecommerce declines

Did your store lose visits after a change, migration or catalogue update? We investigate when the decline started, which pages were affected and what needs fixing.

Investigate my store’s traffic decline ↗

For stores with an observed traffic decline that need to distinguish technical issues, offering changes, measurement and search demand trends.

Business owner and consultant reviewing their work together on a laptop.
Illustrative image

Understand when and where the change began

An overall decline may conceal different situations. We compare appropriate periods and separate categories, products, content and markets. We also review available measurement. This distinguishes changing demand from a loss concentrated in specific store areas.

Reconstruct what changed in the store

Removed products, reorganised categories, themes, modules and migrations can change catalogue access. We inventory changes and check whether they coincide with observed behaviour. We review HTTP responses, redirects, internal links and indexing signals on affected pages.

Turn evidence into an intervention plan

Diagnosis distinguishes confirmed causes from hypotheses still requiring tests. Tasks may include restoring useful pages, fixing destinations, improving information or adjusting settings. Each intervention identifies covered URLs, dependencies and technical validation criteria.

Monitor after remediation

We record the date and scope of changes and observe the pages worked on. Recovery should not be judged by one day’s traffic. RedeShop reviews available signals and adapts the plan to the website’s response and search demand.

Locate the decline

We identify periods, pages and catalogue groups where change is concentrated.

Avoid assumption-led fixes

We connect changes and evidence before assigning a cause.

Organise the response

We turn diagnosis into an intervention and monitoring plan.

Decline chronology

Period comparison and relevant website or catalogue changes.

Affected page map

URL groups and signals that help define the problem.

Diagnosis and priorities

Confirmed causes, hypotheses to validate and intervention tasks.

Monitoring plan

Pages and indicators to observe after fixes.

The investigation connects the decline date to affected pages and website changes.
RedeShop editorial illustration · The investigation connects the decline date to affected pages and website changes.
  1. 01

    Reconstruct the context

    We collect dates, changes, markets and data sources.

  2. 02

    Isolate the problem

    We compare affected pages, searches and product groups.

  3. 03

    Address the causes

    We implement or support agreed technical and editorial tasks.

  4. 04

    Observe the response

    We review crawling, landing pages and search demand trends.

Does a decline mean a Google penalty?

There can be several causes: website, indexing, catalogue, measurement or demand changes. We investigate evidence before attributing a decline to a penalty or update.

Can you assess a recent migration?

Yes. We compare URLs, redirects, pages and technical signals before and after the move where data is available.

Is it different from a preventive audit?

Recovery starts with an observed decline and investigates its chronology and concentration. An audit can assess a website without an existing decline.

Can you guarantee recovery to the previous level?

Diagnosis and fixes are verifiable; search response depends on several factors. We define a monitoring plan and review findings with new data.

Talk to the team

Investigate my store’s traffic decline ↗

RedeShop assistant

AI to help with your enquiry

How can we help your business?

Virtual AI assistant to answer questions and guide your enquiry. The RedeShop team validates the proposal and supports the next steps.

Privacy policy ↗

You can also request contact without using AI.

Privacy policy