CRAWLING, INDEXING AND CATALOGUES

SEO guides.

SEO articles on crawling, indexing, catalogues, filters and performance. Prepare the assessment and technical changes for your online store.

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Illustration about marketing research, source comparison and priority setting.

Marketing research: five stages for better informed decisions ↗

Useful research starts with a specific decision. Learn to frame the question, select sources, collect information and turn findings into business priorities.

Illustration of an assessment connecting visits, form submissions and received enquiries.

Landing page not converting: five checks before a redesign ↗

Few enquiries can have different causes. Check measurement, traffic sources, the offering, mobile experience and form submission before changing the whole page.

Illustration of category and product organisation with ecommerce SEO checks.

Ecommerce SEO strategy: categories, products and priorities ↗

Build an ecommerce SEO strategy around the pages customers need. Prioritise categories, improve product information and connect internal links to a practical measurement plan.

Illustration of uPVC windows connected to local information and a quotation request.

SEO for uPVC windows: from search to quotation request ↗

A window supplier’s website should help visitors choose and request a quotation with context. Connect local search, technical information and a verifiable enquiry journey.

Illustration of a sitemap organising category, product and article addresses.

Sitemaps: creating, validating and monitoring website URLs ↗

A sitemap helps search engines discover URLs. Learn which pages to include, how to check the file and what to confirm in Search Console, distinguishing discovery from indexing.

Illustration of landing page sections, from service presentation to the enquiry.

How to plan a landing page for service enquiries ↗

Before designing, define the audience, offering and next step. A roadmap for organising content, evidence, forms and validation on a service landing page.

Illustration of ecommerce platform comparison criteria and indexing signals.

PrestaShop or WooCommerce: what influences indexing? ↗

The platform alone does not decide what Google indexes. Compare catalogue, links, technical signals and maintenance capacity before choosing or migrating a store.

Illustration of catalogue filters and the distinction between navigation and indexable pages.

PrestaShop filters: deciding what should be indexed ↗

Colour, size and brand help people choose but can generate thousands of combinations. Distinguish navigation from useful search pages and validate rules before publishing.

From technical questions to practical checks

Understand how customers search for products and services, and use that information to organise your pages and content.