The challenge: make a specialist catalogue easier to find and choose from
Ovelha Negra is a knitting shop offering yarns, needles and accessories. In this kind of store, selection depends on precise information: composition, yarn characteristics, colour references and available variants. RedeShop connects search visibility to technical operation and information quality.
Support covers the PrestaShop store in Portuguese and English. The aim is to help visitors understand each product and identify an option suited to their project, with consistent presentation in both languages.
SEO connected to product content
SEO improvements were coordinated with catalogue information reviews. Specific descriptions, clear references and consistent technical data help connect search demand to the store’s actual offering.
The support history confirms Portuguese and English content reviews, including technical information corrections for Baby Yak and Creative Melange Chunky. The work respects manufacturer data and aims for consistency between published text and product characteristics.
Technical support for ongoing operations
PrestaShop support accompanies editorial and SEO work. The focus is understanding store requirements, assessing changes and validating what customers can use, keeping the catalogue and daily operations connected to strategy.
Colours and variants in context
Colour is part of the purchase decision in a yarn catalogue. Support includes improving the presentation and identification of colour references so the relationship between product, image and selected variant is clearer.
Public pages illustrate this journey: customers read the description, identify a colour and select a variant on the same product page. Portuguese and English consistency helps preserve context when visitors arrive from different markets.
Organic growth above 360%
The Google Analytics evidence supplied by RedeShop shows organic growth above 360% in the store’s aggregate tracked indicator, comparing the same interval with the previous year. Public presentation is limited to the percentage, preserving detailed client data.
The work covers PT and EN content; the reported growth is aggregate, rather than split by language. Progress is considered in the combined context of SEO, technical support and catalogue work, without attribution exclusively to one isolated change.
Organic growth.
Aggregate store change compared with the same interval in the previous year. The work covers PT and EN; the reported indicator is aggregate.
Source: Google Analytics · evidence supplied by RedeShop.
Choosing starts with information.
Examples from the store’s public Portuguese and English pages.
Information and selection in Portuguese: Public product page with yarn description, colour identification and variant selection.
Consistency in English too: The same product presented to international visitors, with information and colour references in their language.
Public page captures from 14 October 2026.
