A dedicated presence in Spain
A Spanish domain and navigation in the language of the market.
CASE STUDY / ECOMMERCE
Presença de Luxo: an online store ready to grow in Spain.
Expansion into the Spanish market with PrestaShop, localised content and a catalogue architecture designed for SEO and easier product discovery.
An expansion built on a shared foundation.
A catalogue aligned with search
Categories, products, brands and supporting content connected together.
Continuity in Portugal
Preparing and launching the Spanish version while keeping the Portuguese store operational.
The challenge: taking a specialist catalogue to Spain
Presença de Luxo sells professional beauty products and equipment. Expansion called for a coherent Spanish store where visitors could discover categories, understand products and navigate in their own language.
An architecture connecting both markets
RedeShop prepared a shared PrestaShop management foundation with separate domains and content for Portugal and Spain. The catalogue structure was adapted for Spanish while preserving continuity in the Portuguese operation.
SEO across the catalogue and content
The work connected product names and descriptions, categories, brand pages, blog articles, search titles and descriptions. Category URLs and internal links were adapted to guide visitors to relevant Spanish content.
Useful information for product decisions
Product references and characteristics were preserved while the language was adapted to the Spanish market. Image alternative text, supporting content and navigation filters complement the information used to explore brands, colours and finishes.
Technical preparation and launch
The work covered sitemaps, canonical references and crawling rules, with checks of page languages and destinations. The delivery is a published Spanish store and a foundation for monitoring organic search and orders. This case describes the work completed; commercial impact requires measurement over time.
INSIDE THE SPANISH STORE
From search to product choice.
A real category page shows how content, brands and colour and finish filters help customers explore the catalogue.
Preparing your store for another market?
Let’s assess the catalogue, languages and technical requirements of your expansion.