The challenge: be found and make choosing easier
Norsec / Topcostura combines laundry and clothing alteration services, physical shops in Greater Porto and online laundry services. The project had two complementary objectives: attract people to the shops and encourage service bookings through the website.
Search intent needed connecting to the appropriate service: finding a nearby shop to drop off clothes or choosing home collection and delivery.
Local SEO connected to services and locations
RedeShop implemented local SEO in the online store, working on service and location pages, Google Business Profile information, and consistency of the business name, address and contact details.
Support included local laundry, alteration and self-service pages, such as Fonte da Moura. The objective was to align content with what people search for and clarify where each service is available.
Google Ads to support local search demand
Organic work was coordinated with local Google Ads campaigns. The strategy considered targeting Portuguese parish areas for laundry services and proximity to shops for alterations, where location convenience is particularly relevant.
SEO and advertising therefore addressed two entry points to one business: discovering services in search and choosing a shop or home service.
Developing online laundry services
The work included reviewing product and service information, organising its presentation and improving calls to book laundry. The journey was addressed from understanding the offering to choosing an online service.
Technical work also implemented and tested WooCommerce purchase-journey measurement, including adding to cart, starting checkout and selecting delivery and payment. This supports assessment of store operation and identification of improvements.
An integrated strategy with ongoing support
The project connects local presence, campaigns and online services. Ongoing support helps identify opportunities and adapt communication to different journeys for people seeking laundry or clothing alterations.
Progress is summarised through percentage indicators. Operational data and detailed reports remain reserved for client support.
Progress in percentages.
20%+ Business progress. Indicator reported by RedeShop.
+149.9% Organic growth. Source: Google Analytics.
+64.8% Search performance. Source: Google Search Console.
Percentages refer to tracked indicators with their own comparison baselines. This summary preserves the confidentiality of client data.
Two complementary journeys.
Visit a shop or book laundry online: the website helps people find a service and choose the next step.
Find a shop and prepare your visit: Locations, services, hours and contact details brought together for local searches.
Choose laundry with home collection and delivery: Online service presentation connected to the clothes collection and delivery journey.
Public page captures from 14 October 2026.
